Gal Zauberman | University of Pennsylvania Department of Psychology

Associate Professor

Department:

Marketing

Education:

BA, Psychology and Economics, University of North Carolina-Chapel Hill; Ph.D., Marketing, Duke University

Address:

700 Huntsman Hall

Phone:

215-573-0558

Email:

zauberman@wharton.upenn.edu

Personal Page

Research Themes:

Decision Processes

Specific Research Areas:

consumer behavior, time in judgment and decision making, and memory for emotions and choice

Research Synopsis:

Professor Gal Zauberman studies consumer behavior, time in judgment and decision making, and memory for emotions and choice. In his research, Professor Zauberman focuses on factors that affect individuals' evaluations, preferences, and choice, with specific interest in the role of time in judgment and decision making. On this topic, Zauberman examines the psychological mechanisms that govern the way people develop preferences for outcomes in the future. He also studies how the pattern of a sequence of outcomes over time affects people's evaluation of a consumption sequence. More recently, he began work on how people evaluate forthcoming activities and how these activities affect their special memories for past events. The key idea is that people choose activities not just because of their immediate enjoyment, but because of how they relate to previous special memories.

Appointments:

Psychology Graduate Group

Representative Publications:

Zauberman, Gal, B. Kyu Kim, Selin Malkoc, and James R. Bettman (2009). Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences. Journal of Marketing Research. 46(8), 543-556.

Zauberman, Gal, Rebecca K. Ratner, and B. Kyu Kim (2009). Memories as Assets: Strategic Memory Protection in Choice over Time. Journal of Consumer Research. 35(5), 715-728.

Ratner, Rebecca K., Dilip Soman, Gal Zauberman, Dan Ariely, Ziv Carmon, Punam A. Keller, B. Kyu Kim, Fern Lin, Selin Malkoc, Deborah A. Small, and Klaus Wertenbroch (2008). How Behavioral Decision Research can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention. Marketing Letters. 19 (3-4), 383-397.
* Special issue on the 7th Invitational Choice Symposium.

Zhao, Min, Steve Hoeffler, and Gal Zauberman (2007). Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts. Journal of Marketing Research. 44 (2), 379-388.

Lynch, John and Gal Zauberman (2007). Construing Consumer Decision Making. Journal of Consumer Psychology. 17 (2), 107-112.

Malkoc, Selin and Gal Zauberman (2006). Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon. Journal of Marketing Research. 43 (4), 618-627.

Zauberman, Gal, Kristin Diehl, and Dan Ariely (2006). Hedonic versus Informational Evaluations: Task Dependent Preferences for Sequences of Outcomes. Journal of Behavioral Decision Making. 19 (3), 191–211.