People differ in the degree to which they will choose larger, delayed rewards over smaller, immediate ones. Joe Kable and colleagues have found that activity in specific parts of the brain, striatum and medial prefrontal cortex, reflects the subjective value that that particular person places on future rewards.
Psychology is the science of mind, brain, and behavior. The Department of Psychology at the University of Pennsylvania is the oldest continuously functioning psychology department in North America and has a rich history. Consistently ranked among the top Psychology Departments in the world, its graduate program has produced a disproportionate number of today's leading psychological scientists (see list). Today, the department's faculty apply rigorous methods to answer questions in a wide range of overlapping research areas.
